What is a cloud phone system, and how does it work?

Cloud Phone System: How It Works for Business

A cloud phone system is a business phone service hosted by a provider and delivered over the internet. It gives your team business numbers, extensions, call routing and voicemail without requiring a phone server in your office.

It is also called a hosted phone system, cloud PBX or cloud-based phone system. The phone system’s software runs in the provider’s data centre, while your staff use desk phones, computers, tablets or mobile apps to make and receive calls.

The word “cloud” means the system is accessed over a network instead of being installed entirely on your own premises. This follows the broader NIST definition of cloud computing, which describes on-demand access to shared computing resources over a network.

For an Australian business, a cloud phone system usually includes:

A main business number
Individual extensions
Call transfers and hold
Auto-attendant menus
Call queues
Voicemail
Business hours and holiday routing
Desk phones and softphone apps
Mobile access
Call reporting and administration tools

If you first need the broader explanation of how business telephony works, see our guide to business phone systems.

What are cloud phone systems used for?

Cloud phone systems are used to manage business calls across offices, home workers, mobile staff and different locations. They keep the same business number and call rules available wherever an authorised user has an internet connection.

A small business might use one main number that rings a receptionist first, then sends unanswered calls to a sales team. A larger team might use departments, queues, recorded menus, call recording and reporting.

The main difference is where the phone system is managed. With a traditional on-site system, the business generally owns or leases equipment located at the office. With a cloud system, the provider hosts and maintains the core phone platform.

Cloud phone system Traditional on-site phone system
Core phone software is hosted by a provider Core phone equipment is located at the business
Calls use an internet connection Calls may rely on local phone hardware and lines
Users can often work from desk phones, computers or mobile apps Users are more closely tied to installed office equipment
Changes are made through an online portal or by the provider Changes may require local configuration or a technician
New users can usually be added through software settings Growth may require extra hardware, ports or licences
The provider manages platform updates and maintenance The business is more responsible for equipment and upkeep

A cloud phone system is not the same as simply forwarding calls to a mobile. Call forwarding may move calls from one number to another, while a cloud PBX can apply rules for extensions, queues, menus, business hours and user permissions.

How do cloud phone systems work?

A cloud phone system converts voice into data, sends that data over the internet, and uses software in the provider’s cloud platform to control where the call goes. The call can then reach a desk phone, computer app, mobile app or another phone number.

The process usually looks like this:

01A customer calls your business number.
02The call reaches your phone provider.
03The cloud PBX checks your routing rules.
04It sends the call to the right user, queue or menu.
05The selected device rings.
06Voice data travels between the caller and the person who answers.

The same process works for outbound calls. A staff member clicks or dials a number in a phone app or on a desk phone. The cloud platform checks their permissions, presents the business caller ID and connects the call.

In practical terms, the cloud platform acts as the control centre. It stores the settings that determine what happens when someone calls your business, including who answers first, how long the phone rings and where unanswered calls go.

This is why a provider can change call routing without replacing the phones on every desk. The settings sit in software rather than being fixed inside one physical phone system.

Australia’s communications regulator, the ACMA, recognises providers that deliver phone services over the internet as VoIP service providers. VoIP means Voice over Internet Protocol: voice calls carried using internet protocol rather than a traditional dedicated voice circuit.

What equipment do you need for a cloud-based phone?

You need an internet connection, a cloud phone service and a device for each person who needs to make or receive calls. That device could be an IP desk phone, a computer with a softphone app, a mobile app or a combination of these.

A typical setup may include:

Business-grade internet
A router and network switches
IP desk phones
Computers with headsets
Mobile phone apps
A cloud PBX subscription
Optional backup internet or mobile failover

An IP desk phone looks similar to a traditional office phone, but it connects to your network. A softphone is an application that turns a computer into a phone. A mobile app lets a staff member use their business identity without giving customers their personal mobile number.

Your team does not always need a physical handset. A small business may use laptops and mobile phones, while a reception area may still benefit from a desk phone with a headset.

The quality of the system depends on more than download speed. Network congestion, Wi-Fi performance, latency, packet loss and local cabling can all affect a live voice call. The setup should be checked before installation, particularly if staff share the connection with large file transfers, video meetings or cloud applications.

Does a cloud phone system work from home or on mobile?

Yes. Staff can generally use the same business number and extension from the office, home, a job site or while travelling, provided their device has a suitable internet connection.

A user may sign in through a desktop app, mobile app or approved desk phone. Calls can follow the user, ring several devices at once or move between devices during a conversation, depending on the system and configuration.

This is useful when:

Staff work partly from home
Salespeople spend time away from the office
A business has multiple locations
The office needs to relocate
A team needs an overflow or disaster recovery arrangement
The owner wants calls handled outside normal office hours

Remote access does not mean every device should have unrestricted access. User permissions, strong passwords and multi-factor authentication should be configured where available.

The Australian Cyber Security Centre’s small business guidance recommends controls such as multi-factor authentication, restricted administrative access and regular backups for cloud environments. These principles also matter for cloud phone system administrator accounts.

What happens if the internet goes down?

If the internet connection at your office fails, phones that depend on that connection may stop working at that location. The effect depends on the provider, the handset or app, and whether calls can be redirected to mobile or another site.

A sensible cloud phone setup plans for this before the system goes live. Options may include:

Automatic failover to a mobile number
A second internet connection
Mobile broadband backup
Remote apps for staff working elsewhere
Temporary call diversion
A backup receptionist or overflow group
A tested outage procedure

The cloud platform may remain available even when your office connection fails. That means the provider can often continue receiving calls and apply a backup rule, but the rule must be configured in advance.

Power also matters. Network equipment, Wi-Fi access points, computers and desk phones may stop working during a local power outage unless they are protected by suitable backup power. The ACMA explains that most services connected to the NBN will not work during a power outage, so businesses should have another way to contact Triple Zero (000).

Ask a provider how the system handles:

Office internet outages
Provider platform outages
Power failures
Mobile app access
Emergency calls
Calls during a site evacuation

Are cloud phone systems reliable for Australian businesses?

They can be reliable when the provider, internet service, local network and failover plan are properly matched to the business. Reliability is not created by moving the phone system to the cloud alone.

Before choosing a cloud phone system in Australia, check where support is provided, how outages are communicated and what service commitments apply. Ask whether the platform has separate network paths, monitoring and backup arrangements.

Your own network is part of the service. A poorly configured router, overloaded Wi-Fi network or unsuitable internet connection can create call problems even when the provider’s platform is operating normally.

A basic pre-installation check should review:

Internet service and available bandwidth
Number of simultaneous calls
Wi-Fi coverage
Router and switch capability
Headsets and desk phones
Network prioritisation for voice traffic
Backup connectivity
Power protection
Call routing during outages

For a broader security discussion, keep it separate from this explainer and read are cloud phone systems safe.

What are the main benefits of a cloud phone system?

The main benefits are easier administration, flexible access and a phone system that can change as the business changes. It can reduce the need for on-site phone hardware, but the exact cost and result depend on the service, devices, calling plan and installation work.

A cloud phone system can help your business:

Add or remove users through software
Give new staff an extension quickly
Keep business calls separate from personal mobile calls
Let staff answer calls outside the office
Route calls by time, department or location
Give customers one consistent business number
Manage settings from an online portal
Connect calling with selected business software
Monitor queues and unanswered calls

It can also make office moves easier because the phone service is less dependent on one physical location. Staff may be able to sign in at the new site while the network and devices are prepared.

The trade-off is that the business becomes dependent on the provider and its internet connections. A cloud phone system should therefore be selected as an operating service, not just as a list of features.

For teams with limited technical resources, our cloud VoIP phone system service explains how hosted calling can be designed and supported.

How should a small business choose a cloud phone system?

Start with the way your business handles calls today, then identify what needs to change. Do not begin with a long feature list.

Write down:

01How many people need to make and receive calls?
02Which calls should ring first?
03What should happen when nobody answers?
04Do staff work away from the office?
05Do you need desk phones, apps or both?
06Do you need call queues or recorded menus?
07Do you need call recording, reporting or integrations?
08What should happen during an internet outage?
09How will administrator access be protected?
10How will your existing numbers move across?

Keep the first design simple. A small business may only need one main number, extensions, business hours, voicemail and mobile access. Extra features can be added when there is a clear business reason.

If you are comparing options for a smaller team, see our guide to phone systems for small business.

Number migration also needs planning. If you want to keep your current business numbers, ask about VoIP number porting before cancelling the existing service.

What does a Nexgen cloud phone setup look like?

A typical Nexgen design would start by mapping your numbers, users, opening hours and call flows before recommending devices or settings. The result should match how your team actually answers calls, rather than forcing everyone into the same setup.

For example, a business might use one main number, a reception group during business hours, separate sales and service queues, voicemail after hours and a mobile app for staff who work away from the office. The administrator can then manage users and call rules through the cloud platform instead of relying on a phone server in the office.

The important change is not simply replacing old handsets. It is moving call control into a managed cloud service so the business can update routing, support remote users and plan for outages without rebuilding the entire phone system.

The exact setup will depend on your internet service, locations, number of users, existing numbers and call-handling requirements. Ask Nexgen to see how a cloud phone system would work for your team.

Frequently asked questions about cloud phone systems

Is a cloud phone system the same as VoIP?

A cloud phone system normally uses VoIP to carry calls over the internet, but the terms are not identical. VoIP describes the call technology, while a cloud phone system usually includes the hosted PBX software, numbers, users, routing and administration.

Can I keep my existing business number?

In many cases, yes, but the number must be checked and porting must be planned before the old service is cancelled. Your provider can confirm eligibility, required documents and the expected transfer process.

Do cloud phone systems need desk phones?

No. Staff can use IP desk phones, computer apps, mobile apps or a mix of devices. Reception and shared workspaces may suit desk phones, while mobile or hybrid staff may prefer apps.

How much does a cloud phone system cost?

Pricing usually depends on users, numbers, calling requirements, devices, features, support and installation. Ask for the complete monthly and one-off costs rather than comparing the licence price alone.

Talk to Nexgen about your phone system

Get a like-for-like comparison against a managed cloud phone service.

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General

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1. “Intellectual Property” means any and all intellectual and industrial property rights throughout the world including but not limited to any copyright, trade mark, domain name, business name, design, patent, circuit layout, semi-conductor or other similar proprietary rights and licenses and sub-licenses of such rights (irrespective of whether or not such rights are registered, or formal or informal); trade secrets, technical or non-technical data, knowledge, information or documentation; secret or confidential operations or information; business systems, business methods or business plans (whether registered, formal, informal or otherwise); customer lists, supplier lists and other proprietary lists, names, addresses or information not generally known; techniques, diagrams, data, proofs, prints, particulars, inventions and prototypes.

2. “Linked Websites” means Websites of people other than NexGen which are hyperlinked from this Website.

3. “Loss” means any loss or damage, however caused (including through negligence) which may be directly or indirectly suffered.

4. “Personal Information” means any information from which your identity is apparent or can be reasonably ascertained as defined in the Privacy Act 1988 (Cth).

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6. “We” and “us” refer to Nexgen Australia Group Pty Ltd trading Nexgen Australiaas and “our” has a similar meaning.

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Privacy Policy

  • 1. About this Document
    • 1.1 This document (“Privacy Policy”) sets out the policy of Nexgen Investment Group Pty Ltd Trading As Nexgen Australia – ABN 88 606 251 503 in respect of the treatment of your Personal Information or your affairs or personal particulars.
  • 2. Interaction with Telecommunications Act 1997 (Cth)
    • 2.1 Nexgen is a Carriage Service Provider and is subject to obligations set out in the Telecommunications Act 1997 (Cth)
    • 2.2 To the extent that any of your Personal Information is also information of the kind referred to section 276 of the Telecommunications Act 1997 (Cth) (in particular, information that relates to your affairs or personal particulars) Nexgen will not use or disclose that information unless permitted by the Telecommunications Act 1997 (Cth) and the Privacy Act 1988 (Cth).
  • 3. Dictionary
    • 3.1 To assist in the understanding of this Privacy Policy, the following capitalized words in this Privacy Policy have the following meanings:
      Carriage Services has the meaning given to that term in the Telecommunications Act 1997 (Cth).
      Carriage Service Provider has the meaning given to that term in the Telecommunications Act 1997 (Cth).
      Personal Information has the meaning given to that term in the Privacy Act 1988 (Cth).
      Related Body Corporate has the meaning given to that term in the Privacy Act 1988 (Cth).
      Sensitive Information has the meaning given to that term in the Privacy Act 1988 (Cth).
      and includes information as to race, political opinion, religious believes, sexual preferences and membership of a professional or trade association.
  • 4. Collection
    • 4.1 1 Nexgen will collect Personal Information from you if that Personal Information is necessary for one or more of Nexgen’s functions or activities.
    • 4.2 Personal Information is predominantly collected so that Nexgen can supply Carriage Services to you (or contact you in respect of a proposed supply of Carriage Services) and perform ancillary and incidental functions. This includes:
      • customer service;
      • complaints handling;
      • billing; and
      • promoting our special offers as well as offers from our Related Bodies Corporate, suppliers and/or affiliated third parties.
    • 4.3 Nexgen may collect Personal Information using several different methods. For example, Personal Information may be collected by Nexgen:
      • directly from you by telephone, email or by completing a form (e.g. Nexgen may be provided with Personal Information on a customer application form, during contractual negotiations, during voice verification etc.); or
      • from third parties such as our Related Bodies Corporate, credit reporting agencies or your representatives; or
      • from information in the public domain – however if it is reasonable and practicable to do so, we will only collected Personal Information about you directly from you.
    • 4.4 Nexgen will take reasonable steps to ensure that you are aware at the time of collection (if practicable):
      • that Nexgen is collecting the Personal Information and as to how to contact Nexgen (if this is not obvious to you);
      • that you may gain access to the Personal Information (see paragraph 9 below);
      • the purpose for which the Personal Information is collected (this may be referring you to this Privacy Policy); done by
      • of the organisations (or types of organisations) to which Nexgen usually discloses Personal Information (this may be done by referring you to this Privacy Policy);
      • of any law that requires the Personal Information to be collected (for example, for compliance with the laws relating to the Integrated Public Number Database); and
      • of the consequences (if any) of Nexgen not collecting the Personal Information (typically, this will be an inability to supply Carriage Services to you).
    • 4.5 If it is not practicable for Nexgen to take reasonable steps to ma e you aware of the matters set out in paragraph 4.4 at the time of collection, Nexgen will do so as soon as practicable after collection.
  • 5. Use and Disclosure
    • 5.1 Nexgen will generally only use Personal Information for the primary purpose for which it was collected (for example, Personal Information set out in a customer application form is collected for Nexgen). the primary purpose of facilitating the supply of Carriage Services by
    • 5.2 However, Nexgen may use or disclose Personal Information for a secondary purpose in the following circumstances:
      Reasonable Expectation
    • 5.3 Nexgen may use or disclose Personal Information for a secondary purpose if:
      • the secondary purpose is related to (or if the Personal Information is Information, directly related to) the primary purpose of collection; and Sensitive
      • you would reasonably expect Nexgen use or disclose the Personal Information for that purpose.
    • 5.4 For example, Nexgen considers that if you are a customer, you would reasonably expect Nexgen to disclose or use your Personal Information to:
      • its printing and mailing house to print and dispatch correspondence and communications to you or
      • notify the customer of special offers or promotions from Nexgen, its Related Bodies Corporate, suppliers and/or affiliated third parties; or
      • ask you to participate in a customer satisfaction survey; or
      • to its dealers, sub-contractors and agents to enable them to perform certain functions on behalf of Nexgen.
  • Consent
    • 5.5 5 Nexgen may use or disclose Personal Information for a secondary purpose if you provide your express consent or consent can be implied.
    • 5.6 Nexgen may seek your consent on an application form for services, during the voice contracting stage of your application or in some other way.
  • Direct Marketing
    • 5.7 Nexgen may use or disclose Personal Information for the secondary purpose of direct marketing.
    • 5.8 Unless paragraphs 5.3 to 5.6 allow Nexgen to otherwise use Personal Information for direct marketing, Nexgen will only use Personal Information for direct marketing to you if:
      • it is not Sensitive Information;
      • it is impracticable for Nexgen to seek your consent before that particular use;
      • Nexgen will not charge you for giving effect to a request by you to not receive direct marketing communications;
      • you have not made a request to Nexgen not to receive direct marketing communications;
      • in each direct marketing communication with you, Nexgen draws to your attention, or prominently displays a notice, that you may express a wish not to receive any further direct marketing communications; and
      • each written direct marketing communication by Nexgen with you sets out Nexgen’s business address and telephone number and, if the communication is made by fax, telex or other electronic means, a number or address at which Nexgen can be directly contacted electronically.
    • 5.9 To avoid doubt, Nexgen will also comply with the Spam Act 2001 (Cth) and Do Not Call Register Act 2006 (Cth) in circumstances of direct marketing to you.
  • Life, Health and Safety
    • 5.10 Nexgen may use or disclose Personal Information if Nexgen reasonably believes that it is necessary to lessen or prevent:
      • a serious and imminent threat to an individual’s life, health or safety; or
      • a serious threat to public health or public safety.
  • Unlawful Activity
    • 5.11 Nexgen may use or disclose Personal Information if Nexgen has reason to suspect that unlawful activity has been, is being, or may be engaged in. However, Nexgen’s use or disclosure will be limited to that which is a necessary part of Nexgen’s investigation into the matter or in reporting Nexgen’s concerns to relevant persons or authorities.
  • Permitted by Law
    • 5.12 Nexgen may use or disclose Personal Information if Nexgen is permitted by law to do so. For example, Nexgen may disclose your Personal Information pursuant to:
      • a law enforcement request;
      • ccourt order or subpoena; or
      • its interception obligations.
  • Disclosure to Enforcement Body
    • 5.13 Nexgen may use or disclose Personal Information if Nexgen is permitted by law to do so. For example, Nexgen may disclose your Personal Information pursuant to an enforcement body (for example, the Australian Federal Police, ASIC, ACCC, police force etc.) if Nexgen believes that it is reasonably necessary for:
      • the prevention, detection, investigation, prosecution or punishment of criminal offences, breaches of a law imposing a penalty or sanction or breaches of a prescribed law;
      • the enforcement of laws relating to the confiscation of the proceeds of crime;
      • the protection of the public revenue;
      • the prevention, detection, investigation or remedying of seriously improper conduct or prescribed conduct; or
      • the preparation for, or conduct of, proceedings before any court or tribunal, or implementation of the orders of a court or tribunal.
  • 6. Data Quality
    • 6.1 Nexgen will review, on a regular and ongoing basis, its collection and storage practices to ascertain how improvements to accuracy can be achieved.
    • 6.2 Nexgen will also take reasonable steps to make sure that the Personal Information collected, used or disclosed is accurate, complete and current.
  • 7. Data Security
    • 7.1 Nexgen will take reasonable steps to protect the Personal Information it holds from misuse and loss and from unauthorised access, modification or disclosure. It will generally do so by:
      • restricting or limiting the access to Personal Information to those of its employees, agents or contractors who have a ‘need to know’;
      • removing access from employees, agents or contractors who no longer work for or with Nexgen or no longer have a ‘need to know’;
      • reviewing and resetting passwords which provide access to Personal Information with reasonable frequency; and
      • implement enhanced security access features to prevent unauthorised access, use or disclosure.
    • 7.2 Nexgen will take reasonable steps to destroy or permanently de-identify Personal Information if it is no longer needed for any purpose for which the Personal Information may be used or disclosed.
  • 8. Openness
    • 8.1 The Nexgen website will contain a prominently displayed link to this Privacy Statement.
    • 8.2 Nexgen will refer any person to this Privacy Statement if that person requests information on Nexgen’s policy on the management of Personal Information.
    • 8.3 On request by a person, Nexgen will take reasonable steps to let the person know, in general terms, what sort of Personal Information is held and the reasons for which that Personal Information is generally collected. Nexgen will also provide information, in general terms, in respect of how Nexgen holds, uses and discloses that Personal Information.
  • 9. Access and Correction
    • 9.1 1 If Nexgen holds your Personal Information, Nexgen will provide you with access on request to that Personal Information, in particular, so that you can verify the Personal Information is accurate, complete and current. If the Personal Information is not accurate, complete or current, Nexgen will take reasonable steps to remedy the inaccurate, incomplete or outdated Personal Information.
    • 9.2 However, Nexgen will not provide you with access to the extent that:
      • providing access would pose a serious and imminent threat to the life or health of any person; or
      • providing access would have an unreasonable impact upon the privacy of any other person; or
      • the request for access is frivolous or vexatious; or
      • the Personal Information relates to existing or anticipated legal proceedings between Nexgen and yourself, and the Personal Information would not be accessible by the process of discovery in those proceedings; or
      • providing access would reveal Nexgen’s intentions in relation to negotiations with you in such a way as to prejudice those negotiations; or
      • providing access would be unlawful; or
      • denying access is required or authorised by or under law; or
      • providing access activity; or would be likely to prejudice an investigation of possible unlawful
      • providing access would be likely to prejudice:
        • the prevention, detection, investigation, prosecution or punishment of criminal offences, breaches of a law imposing a penalty or sanction or breaches of a prescribed law; or
        • the enforcement of laws relating to the confiscation of the proceeds of crime; or a prescribed law; or
        • the protection of the public revenue; or
        • the prevention, detection, investigation or remedying of seriously improper conduct or prescribed conduct; or
        • the preparation for, or conduct of, proceedings before any court or tribunal, or implementation of its orders; by or on behalf of an enforcement body; or
      • an enforcement body performing a lawful security function asks Nexgen not to provide access to the information on the basis that providing access would be likely to cause damage to the security of Australia.
    • 9.3 Additionally, if providing access would reveal evaluative information generated within Nexgen in connection with a commercially sensitive decision-making process, Nexgen may give you an explanation for the commercially sensitive decision rather than direct access to the information.
    • 9.4 Nexgen reserves the right to charge a fee for searching for and providing access to your Personal Information (except if any other law prohibits Nexgen from charging a fee). In any event,
  • 10. Anonymous Transactions
    • 10.1 Nexgen will allow its customers to transact with it anonymously wherever that is reasonable and practicable.
  • 11. Transferring Personal Information Overseas11.1 Nexgen may transfer Personal Information outside of Australia where Nexgen considers that it is necessary or desirable to do so. However, Nexgen will not transfer your Personal Information outside of Australia unless any of the following circumstances exist:
    • Nexgen reasonably believes that the recipient of the Personal Information is subject to a law, binding scheme or contract which effectively upholds principles for fair handling of the information that are substantially similar to the National Privacy Principles contained in the Privacy Act 1988 (Cth); or
    • you consent to the transfer; or
    • the transfer is necessary for the performance of a contract between Nexgen and yourself, or for the implementation of pre-contractual measures taken in response to the your request; or
    • the transfer is necessary for the conclusion or performance of a contract concluded in your interest between the Nexgen and a third party; or
    • all of the following apply:
      • the transfer is for your benefit;
      • it is impracticable to obtain your consent to that transfer;
      • if it were practicable to obtain your consent, you would be likely to give it; or
    • Nexgen has taken reasonable steps to ensure that the information which it has transferred will not be held, used or disclosed by the recipient of the information inconsistently with the National Privacy Principles contained in the Privacy Act 1988 (Cth).